Merely a Setback is a meme used by World of Warcraft players, referring to a boss character making a comeback after being defeated at some earlier point in the game. The quote originated with the boss Prince Kael'thas Sunstrider, who had been already (assumed to have been) killed in a 25-player team-effort/"raid" in a place called Tempest Keep. However, he had been nursed back to his regular health by one of his DEMONIC PRIESTESS SERVANTs and appeared in a dungeon called Magisters' Terrace which was release at the end of the first expansion. When players finally entered his room, he said:
The reason this page was made is because on June 6th, 2010, Haz' name was smug.gif, so Invi said:
(ego-maniacal was edited into the quote with creation of this page to look more like the original quote)
The meme is usually addressed as "[LOCATION OF PLACE ORIGINALLY SEEN FROM] was merely a setback!"